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Universum → Business training → Marketing courses

Marketing courses

Universum marketing courses are aimed at mastering the perception and decision management skills of consumers.

You will learn to understand the behavior of consumers and market participants, as well as be able to quickly and effectively apply this knowledge in practice.

We back up each completed program block with the implementation of practical tasks developed on the basis of real business situations.

Why marketing

The teaching staff of the marketing courses of Universum are practicing professionals with many years of experience in successful international and national companies. Therefore, in our studies, the theory is always confirmed by practical examples, and each program block is fixed by carrying out practical tasks developed on the basis of real business situations.

  • Knowledge
    System knowledge on the effective use of marketing tools
  • Skills
    Skills of strategic and tactical planning of marketing activity of the company
  • Ideas
    New ideas and ways to apply marketing theories for the successful promotion of the company in a crisis
  • Contacts
    Useful business contacts and new opportunities for the development of your career
Learning outcomes
System knowledge on the effective use of marketing tools and familiarity with best practices in personnel management.
Skills strategic and tactical planning marketing activities of the company.
New ideas and ways to apply marketing theories for the successful promotion of the company in a crisis.
Useful business contacts and new opportunities for the development of your career.
You will learn the tools that contribute to the effectiveness of marketing, advertising and PR-influences.
Marketing executives will be able to systematize knowledge into a single structure of the marketing plan, deepen their knowledge of marketing functions and increase the effectiveness of marketing tools used.
Practicing marketers will deepen their knowledge in their current specialization and begin working with other marketing functions.
Managers of small and medium businesses will have the opportunity to build a system for evaluating the efficiency of marketing work and optimize it with other departments.
Other marketing result

By visiting our marketing courses, you can “live in action” for each topic, which means you will have the opportunity to quickly and effectively apply this knowledge in your work. Practicing professional thinking and consolidation skills are carried out using:

  • Simulation of work situations;
  • Participation in business games;
  • Performing practical cases;
  • Analysis of problem situations.

In addition, within 2 months after the end of the course, each participant in the training can receive individual advice from the teacher on the issues discussed.

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August 2025
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